Master G is an AI-powered marketplace and supply chain platform designed to support street vendors in India. It helps vendors buy wholesale products directly without middlemen, access short-term credit, and optimise their inventory — all through a single app.
The platform uses AI to compare supplier rates, predict price changes, and lock in the best deals — so vendors always get fair wholesale pricing without having to negotiate individually.
Vendors can order a wide range of daily inventory items through the app — including groceries, packaged foods, beverages, household staples, and other fast-moving goods that form the core of street vendor businesses.
Yes — vendors can access flexible short-term credit to purchase stock and repay within 48 hours using UPI-linked payment options. Credit limits are assessed based on your purchase history and micro credit score on the platform. Credit availability is subject to eligibility and may be reviewed or adjusted at any time.
Returns must be raised within 24 hours of delivery with supporting photos or evidence. If products are wrong or damaged, MasterG provides hassle-free returns and handles pick-ups directly, reducing vendor losses. Certain product categories including regulated and perishable items may not be eligible for return.
The AI predicts demand based on purchase patterns, weather, local trends, and sales history — helping vendors avoid both overstock and stockouts and make smarter buying decisions.
Yes — MasterG offers a rewards program for vendors. Details of the rewards, eligibility, and redemption are available within the app. Rewards are subject to change at MasterG's discretion.
AI analyses purchase patterns, seasonality, and business size to generate a real-time micro credit score. A higher score unlocks greater credit limits and more flexible repayment options, giving vendors stronger purchasing power without requiring traditional collateral.
Yes — suppliers and partners can connect with MasterG's network to reach a large base of vendors. Visit the Partners section for more details.
MasterG provides a Help Center accessible via the app. You can also reach our support team by phone or email. Links to careers, terms, and privacy are available in the website footer.
Yes — all vendors are required to complete a basic KYC verification before accessing the platform. This includes submitting identity documents such as PAN and Aadhaar. For vendors without formal business registration, identity verification via PAN and Aadhaar is accepted. This helps us keep the platform safe, compliant, and trustworthy for everyone.
Failure to repay within the credit window may result in your credit limit being reduced or suspended, restrictions on placing new orders, and recovery of outstanding amounts from any refunds or wallet balances on your account. Repeated non-payment may result in account suspension. We encourage vendors to only use credit they are confident they can repay within the window.
As a MasterG Partner, you operate a smart dark store in your area and become the local supply hub for street vendors in your zone. MasterG provides the technology platform, vendor demand, pricing intelligence, and logistics framework. You benefit from predictable order flow, asset-backed operations, and an estimated annualised return on investment of ~30%. The program is active in 200+ cities with 270+ partners. Projected returns are estimates and may vary based on location, order volume, and operational efficiency.
To qualify, you must:
The selection process involves five stages:
The timeline depends on documentation readiness, location suitability, and completion of training and evaluation.
MasterG assigns partners to specific operational zones based on vendor density and store capacity. Zone boundaries are defined at the time of store allotment to ensure each partner has a viable and sustainable catchment area.
As a partner, you are responsible for:
Your primary responsibility is managing storage, inventory, and order fulfilment at the dark store. The operational framework and logistics structure are provided by MasterG. Your role focuses on efficient dispatch and store management.
Orders are generated through the MasterG platform. Street vendors place orders directly via the app, and you fulfil them as the designated local supply hub. MasterG provides vendor demand, pricing intelligence, and the technology system that drives order flow to your store.
As a MasterG Partner, you earn a margin on every order fulfilled through your dark store. Your revenue is directly tied to order volume and operational efficiency — the more orders you fulfil accurately and on time, the higher your earnings. A real-time performance dashboard tracks orders, revenue, and fulfilment metrics. Detailed payout structure and margin rates are shared during the partner onboarding process.
The program indicates an approximate annualised return on investment of ~30%, depending on operational efficiency, location performance, and order volume. Individual results may vary based on local market conditions. This figure is an estimate and is not a guarantee of returns.
The initial partnership agreement is for 12 months, renewable based on performance. MasterG evaluates SLA compliance, order fulfilment rates, and operational standards as part of the renewal process.
MasterG monitors Partner performance continuously through the platform dashboard. If SLAs are consistently not met, MasterG may issue a corrective action notice, conduct an audit, temporarily suspend store operations, or in serious cases, terminate the partnership agreement. Partners are encouraged to raise operational challenges proactively so MasterG can provide support before issues escalate.
Yes — where permitted under applicable law, MasterG may list regulated products including tobacco for supply through Partner dark stores. Partners are responsible for ensuring that all applicable local and state licenses required for the storage and supply of regulated products are in place before handling such categories. MasterG will notify Partners of any state-specific requirements as the platform expands.